Chum Churum Soju: A Beloved Drink Among Koreans
The History of Soju and Its Place in Korean Culture
Soju is a traditional Korean liquor that is believed to have been brewed since the 13th century. Over time, it has become an integral part of Korean culture, enjoyed by people in various social settings. Soju is not just a drink in Korea; it holds a significant cultural role and is often enjoyed during gatherings with friends, family, or colleagues.
Why Do Koreans Love Soju?
For Koreans, soju is more than just an alcoholic beverage. It plays a central role in social gatherings, and culturally, it holds deep meaning. Soju is also relatively affordable, and its versatility makes it a popular choice. It pairs well with a variety of dishes, which is another reason it remains a favorite among Koreans.
Soju and Food Pairings
Soju pairs excellently with foods like grilled meat, seafood, and traditional Korean dishes. In particular, soju is a perfect match for grilled meats, such as ‘samgyeopsal’ (Korean BBQ pork belly). It also complements spicy foods well, helping to enhance the flavors and aiding digestion after a hearty meal.
Types of Soju: Diluted Soju vs. Distilled Soju
Soju can be categorized into two main types: diluted soju and distilled soju. Diluted soju is made by mixing alcohol with water or other ingredients to lower the alcohol content, while distilled soju is made by fermenting and distilling the ingredients to create a higher alcohol concentration. Chum Churum is a diluted soju, known for its smooth and easy-to-drink qualities.
What is Chum Churum Soju?
Chum Churum Soju, launched in 2005, is known for its clean, smooth taste, which has made it a favorite among many. With an alcohol content of 16.9%, it has a relatively lower alcohol percentage compared to some other soju brands. Chum Churum is made using the diluted soju method, reinterpreting the traditional soju taste in a modern way.